IMAS: An intelligent mobile advertising system: Development and implementation

Evans, C. and Moore, P. and Thomas, A.M. and Pavlemko, O. (2013) IMAS: An intelligent mobile advertising system: Development and implementation. In: 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013, 25 March 2013 through 28 March 2013, Barcelona; Spain.

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Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions. © 2013 IEEE.

Item Type: Conference or Workshop Item (Paper)
Identification Number:
Date: 2013
Uncontrolled Keywords: inteligent marketing, intelligent context-aware systems, location-based services, personalization, Context-aware systems, Location technology, Location-based advertising, Mobile advertising, Navigational satellites, Personalizations, Testing strategies, Wireless technologies, Intelligent systems, Location based services, Marketing, Telecommunication services, Wireless telecommunication systems, Commerce
Subjects: CAH11 - computing > CAH11-01 - computing > CAH11-01-03 - information systems
Divisions: REF UoA Output Collections > REF2021 UoA11: Computer Science and Informatics
Faculty of Computing, Engineering and the Built Environment
Faculty of Computing, Engineering and the Built Environment > School of Computing and Digital Technology
Depositing User: Hussen Farooq
Date Deposited: 04 Aug 2016 14:23
Last Modified: 10 Sep 2021 10:39

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